Strategy + Ideation - EX Squared

Strategy & Ideation

Great solutions require technical chops. They also require insight into users’ minds. We’ve got both.

Immersive Problem Solving And Big-Bang Ideas For Your Digital Transformation

The team at EX Squared are tenacious creative problem solvers that stimulate innovative thinking to find solutions that bring value to all stakeholders. Inspired by tech innovation, EX Squared is all about working with companies to be proactive, rather than reactive, in consumer behavior, operational efficiencies and evolving markets.

At its core, big-bang ideation is an immersive path to problem-solving. We apply consumer thinking, extensive market research, market validation, quantitative and qualitative surveys, and endless questions.

Digital transformation for us often begins with a “we want you to reimagine X” invitation. We’ll dive in, understand the business goals and objectives, then consider technologies to support them. Based on your operations and opportunities, our digital roadmap will comprise the infrastructure and horsepower to handle the interactions you need to deliver the results you want.

We Exceed Expectations

We eliminate gaps between the human experience and digital experience for names you already know and innovators you’ll soon know. Whatever your strategy and planning needs and expectations, we’ll exceed them.

Why choose EX Squared for Strategy and Ideation?

Having opened our doors in 2001, we have a long history of collaborating with clients to iterate their ideas to commercial fruition.

We seek out clients who want to be pioneers because we know we’re extremely lucky to work on the coolest projects on the planet.

The big firms in our space, the ones we annoy with our competitiveness, don’t have to care because their customer success doesn’t affect their corporate success. Not us. We devote huge resources to the success of every client, the source of a retention rate well north of 90%.

We deliver on our promises and commitments because we want every new client to become a long-term client, and word-of-mouth is frankly way cheaper and more convincing than advertising or a PGA sponsorship.

What We Do (And Do Extremely Well)

Strategy

Smart growth starts with a clear plan. We design data-backed strategies that align business goals, user needs, and tech infrastructure—so you can prioritize smarter, move faster, and scale with confidence.

Ideation

Innovation doesn’t come from playing it safe. Through run collaborative workshops, market research, and bold thinking we help you challenge assumptions to generate validated ideas—leading to innovative solutions that drive revenue and real user engagement.

Brand Management

Your brand is more than a logo—it’s your reputation in motion. We audit, define, and evolve your brand across channels to ensure consistency, relevance, and trust—ultimately increasing recognition, customer loyalty, and competitive positioning.

Content

Great content builds empires. Craft conversion-driven strategies that boost SEO, educate users, and tell your story—so every word pulls its weight to attract, engage, and convert.

Market Differentiation

Blending in won’t get you anywhere, especially in saturated markets. Uncover what truly sets your brand apart, analyze where competitors fall short, and refine your positioning to cut through the noise. The goal isn’t just to be different—it’s to be unforgettable.

Analytics

It’s not just about data, it’s about how you use it. Collecting numbers means nothing without knowing what to measure, why it matters, or how to act on it. Get full visibility into performance with smart tracking, custom dashboards, and metrics that actually move the needle.

Localization

Going global? It’s not just about translation. True localization means adapting your product, messaging, and user experience to fit the cultural, linguistic, and behavioral nuances of each market. From interface design and content tone to payment systems and compliance, every detail matters.

Operations

Efficiency isn’t optional—it’s your growth engine. Without streamlined operations, even the best intentions and strategies can fail. From intelligent automation and workflow optimization to systems integration and tooling audits, operational clarity frees your team from busywork and bottlenecks.

Quickstart Your Ideas With Launchpad

Launchpad is more than just a cost-effective and proven program. It’s a strategy workshop for identifying quick business wins.

Talk with us

Let us know how we can
help shape your future.