• OUR CLIENT Teledynamics
  • WHAT WE DID Website Development
  • INDUSTRY B2B Distribution
  • PROJECT Build A Modern Platform

Empowering Customers & Driving Online Growth

TeleDynamics is one of the leading wholesale suppliers of office telecommunications equipment and consumer electronics. They deliver VoIP, business and consumer electronics, software, and services to their U.S. and international customers.

Just as TeleDynamics has empowered businesses for over four decades with cutting-edge telecom and consumer tech, EX Squared has helped them step boldly into the digital era—transforming their customer experience with a modern, self-service B2B platform. 

Together, we streamlined complex ordering processes, reduced operational bottlenecks, and gave TeleDynamics’ customers the control they craved—unlocking greater efficiency, scalability, and freedom for account managers to focus on what they do best: building lasting relationships.

Objectives

Despite 40+ years in business, TeleDynamics faced increasing pressure to meet customer demands for self-service options and streamlined processes. Customers preferred ordering without needing to contact account managers, and the existing systems weren’t efficient enough to support growth. TeleDynamics needed a modern digital solution that would both empower customers and improve operational efficiency.

TeleDynamic’s core business relied heavily on direct customer interaction with account managers, read: lots of phone calls. This created bottlenecks in order processing, invoicing, and even basic product & pricing information. Customers desired more control over their purchasing experience, and the team wanted to free up account managers to focus on higher-value activities like complex solution design and relationship building. The lack of modern digital tools was hindering growth and creating a competitive disadvantage.

Solutions

To bring their vision to life, TeleDynamics partnered with EX Squared to design and build a comprehensive B2B website—featuring product details, order management, customer-specific pricing, invoice payments, and will-call order tracking. This involved:

  • A custom backend was developed to serve as the central hub for all data, connecting both the website front-end and backend through APIs.
  • An integration app with sophisticated queueing, ensuring critical reliability of order receipt, was built to push information between TeleDynamic’s existing Sage MAS ERP and warehouse management tools to the new website.
  • A custom website was created, allowing customers to purchase products, view detailed product information, manage accounts, and track orders independently.
  • Additionally, an external API for customers who preferred to place and manage orders through an API was also built.
  • Integration with Payflow Pro enabled secure credit card and ACH payments directly on the website, alongside tools for managing customer payment methods. Shipping rates were calculated in real-time via UPS, FedEx, and USPS APIs.
  • Solr was implemented to power a robust search engine with dynamic filtering based on product attributes, ensuring customers could quickly find exactly what they needed.
  • An admin site was created allowing TeleDynamic’s staff to easily manage product information, including images with scaling, and attribute values for improved search results. Given how important product information quality is to a user, we created a dashboard grading product information, driving priorities where product content enhancement is needed.
  • To let the TeleDynamics team focus on growth, we host and operate their website platform in the EXSQ private cloud, with continuous uptime over 99.999%

Results

The implementation of this new platform delivered significant benefits for both TeleDynamics and its customers. 

This case study demonstrates how a strategic investment in digital technology can transform a traditional B2B distributor. 

By partnering with EX Squared, TeleDynamics leveraged their expertise to build a modern platform that met the needs of today’s customers. 

The result is increased efficiency, reduced costs and significant growth potential for years to come.

  • Dramatic Increase in Online Orders: Percentage of orders generated online increased from 7% in the first year to over 40%, significantly reducing the load on account managers.
  • Real-Time Data Access: Integration with existing Sage MAS 500 ERP and warehouse system provided near real-time product, order, and invoice data for both customers and internal teams.
  • Improved Customer Experience: Full search capabilities, dynamic filtering, and self-service features empowered customers to find products quickly and manage their accounts efficiently.
  • Increased Efficiency & Cost Savings: By reducing the need for manual order processing and account manager involvement, TeleDynamics freed up resources to focus on higher-value activities, enabling them to expand beyond product retailing to add-on services.
  • Improved Data Quality: The automated grading system for product data improved accuracy and completeness, leading to better customer experience.

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