AI Image Classification & Object Detection

This client's website is the leading consumer resource for detailed information on various new home builders, communities, and floor plans. It also provides tools and guides to assist buyers in navigating the home buying process, from selecting the right home to securing financing.

What We Did

Machine Learning Ops

Industry

AI Business Strategy

Project

Computer Vision

Objectives​

The client integrates millions of home listing records, including product images such as community visuals, home interiors and exteriors, and floor plans.

About 95% of these images lacked labels, and the remaining had inconsistent labels added by disparate content contributors. Given the large volume of data — around 2.5 million images — manual processing was impractical. Therefore, the client required an automated system with batch processing and on-demand RESTful APIs, capable of generating and updating metadata in near-real-time, with a 93% accuracy target.

Solutions

EX Squared’s AI-based solution generates standardized image labels, unique image metadata, and enables personalized image search for increased UX, engagement, and SEO organic traffic.

To ensure standardized metadata, we analyzed the data input points and defined criteria to differentiate labels and objects. This was crucial for consistency across multiple annotators.

In addition to classifying images with confidence scoring and identifying objects within each image, our solution also added metadata for OCR content, SEO, and a proprietary aesthetic quality score to help promote “better looking” images above others.

Models were trained using the Caffe and TensorFlow deep-learning frameworks; PyTorch is also an option. Our models achieved 97% accuracy within 8 major categories. TensorFlow Serving was used for API deployment.

Approximately 100,000 images (20,000 with objects) were classified, with around 40+ labels. Our quality control process prevented models from publishing unexpected outputs.

Results

EX Squared’s AI image classifier accurately predicts and annotates real estate images with over 96% accuracy. It can detect 300+ objects within an image, and classify each image into 30+ categories and subcategories.

Centralized data improves targeting and follow up, while automated distribution keeps listings consistent on more than 50 partner sites, expanding reach and improving lead quality. The result is faster updates, fewer errors, higher engagement, and a smoother path to conversion.

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match®, among others, JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.

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