Brookfield Residential

Uniting Seven Brands Under ONE Experience

Brookfield Residential is a leading NorthAmerican new home builder and land developer with one goal: create the best places for homebuyers to call home. From the development of award-winning master-planned communities to the design and construction of premier homes and commercial properties, Brookfield is committed to curating an exceptional experience.

What We Did

Strategy + Ideation,
Data + Insights

Industry

Real Estate

Project

One brand experience

Objectives

After acquiring several brands, Brookfield faced the challenge of integrating the marketing stack for each acquisition. Brookfield selected EX Squared to help consolidate their new acquisitions and their marketing stacks seamlessly, which included:

13

Business Regions

10

Websites

11

CRM systems

7

Different CMS

Brookfield’s goal was to unite all of these together under a single digital experience.

They wanted to have control over the brand identity at the corporate level while giving each region flexibility in the marketing they needed to be successful. Because of our deep experience with many different technologies, EX Squared was the natural fit to help them achieve their goals.

Solutions

The EX Squared team began with a discovery to dig in and uncover Brookfield’s complete vision, both online and offline. EX Squared analyzed Brookfield’s technology stack and mapped the necessary integrations with key back-office solutions.

With a thorough understanding of their marketing strategy, EX Squared mapped these requirements across various Digital Experience Platforms and found the best fit for their business goals. Through discovery, planning, development, content loading, QA, and launch, EX Squared worked with Brookfield with an eye on satisfying both the corporate targets and also making the regions successful.

Why Choose
EXSquared for
Strategy and Ideation?

Brand recognition and awareness increased as a result of streamlined access to corporate marketing materials.

Traffic increased as SEO-optimized URLs and content increased domain authority by 16 points.

A single site has enabled Brookfield to optimize their paid media spend. With a single URL, Brookfield isn’t competing against itself for paid ads.

400%

Overall Increase In Traffic

500%

Increase In Mobile Traffic

25%

Time Saves Onboarding Acquired Companies

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match®, among others, JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.

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