• OUR CLIENT Danze
  • WHAT WE DID An IoT kiosk that interacts
    with real product samples
  • INDUSTRY Kitchen + Bath Marketplace
  • PROJECT Showroom retailing

Creating the showroom of the future, today

First Of Its Kind To Merge Physical + Digital Retailing Worlds

Danze manufactures products for the kitchen and bath. They are recognized for their unique product design and beautiful styling. Danze is shaking up kitchen & bath design with high quality faucets, tub and shower fixtures — with vibrant, playful designs for today’s lifestyles.

Objectives

Danze’s main retail outlets are in plumbing and home remodeling showrooms, where retailing space can be expensive. There’s limited space for Danze to display its broad range of products, and showroom resellers are often distracted by other brands’ offerings and inconsistent sales tactics.

In order to stand out among this busy in-store environment Danze turned to EX Squared to design and create a kiosk application that assists in-store shoppers with choosing the right solutions for their homes.

Solutions

EX Squared crafted an industry first: a fun, interactive touchscreen experience with large images and detailed information on hundreds of Danze products available at a tap.

The kiosk fits right into Danze’s showroom wall displays, with attractive design and video features to attract people passing by.

The digital kiosk features large product photos and renderings, visual search results and easy ways to quickly narrow choices by faucet style, finish color and more.

This self-serve solution engages potential customers until they’re ready to connect with showroom staff to complete the sale. It’s the perfect solution to Danze’s retailing needs.

Results

EX Squared designed, developed and hosted the digital touchscreen kiosk software, installed in over 100 plumbing showrooms across the U.S. and Canada.

The innovative Showroom of the Future project garnered awards for Danze, and led to a companion iOS room-visualizing smartphone and tablet app, and a casino game for trade-show marketing.

By combining high-tech with high-touch, EX Squared helped Danze successfully realize its vision for the Showroom of the Future. 

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match® | The leading dating app for singles. Find better matches. among others JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

In addition, JW is a lecturer at Stanford's Hasso Plattner Institute of Design where he works with and mentors students in the art of creative thinking and design.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.

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