Don't Mess with Texas

How Can You Safely Report Highway Littering?

Since 1985, the Texas Department of Transportation (TxDOT) has taken a hard stance against littering. With a primary focus on Texas’ 3,233 miles of roads, TxDOT’s “Don’t mess with Texas” campaign is the gold-standard and the most successful of its kind in the country.

What We Did

Mobile App Development

Industry

Food + Beverage

Project

Litterer app

Objectives​

TxDOT launched an interactive app to engage Texans in the Don’t mess with Texas mission.

TxDOT turned to the user experience professionals at EX Squared to reimagine the Litterer app, with a goal to improve the overall design and create a more appealing user interface, as an easy and fun way to help keep Texas roads clean.

Christened the “Litterer,” this app allowed people to help report litterbugs across the state in an anonymous, easy-to-use manner.

Our UX design and development teams needed to update the TxDOT’s website and app, both to update the campaign’s overall image and to add a voice input capability so that users could interact with the app without touching their screen.

Solutions

Because most app users will be reporting from the road, EX Squared provided users a way to use voice activation when they see someone littering.

The team also linked up several backend elements for Don’t mess with Texas, including connecting the app with multiple car and license plate databases, so reports could be as accurate as possible.

Results

This project is a good example of how we can help redesign an app and website from the ground up to meet user and client needs while improving overall UX capabilities for our client.

Improved overall UX for a more enjoyable user experience.

Dellivered a modern, appealing updated visual experience to the app and website.

Created a voice-activated interface.

Rearchitected the applications to scale with the pace of users across the state and integrate with multiple databases.

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match®, among others, JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

Steve Darnell​​

Chief Financial Officer​

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Johanna Fernandez​

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Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

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VP, Delivery and Operations​

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With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

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With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.

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