Cloud to On-Prem Infrastructure Migration

Slashed Hosting Costs by 80%

A market intelligence and data analytics firm with 850 employees hosted its SaaS platform, serving both B2C and B2B users, entirely on AWS using EC2, RDS, and S3. As cloud costs increased and workloads proved more stable, EXSQ lead a transition to on‑prem infrastructure that dramatically reduced expenses while improving performance and control.

What We Did

Cloud Strategy, Infrastructure Migration

Industry

Market Intelligence

Project

Optimized costs and reliability for its SaaS Platform

Objectives

As usage grew, so did costs, with monthly cloud spending reaching $200,000 by 2023. Over-provisioned EC2 instances, rapidly growing storage needs, and high data transfer fees were key drivers. Even with reserved instances, costs rose nearly 20% each year.

Hosting had become one of the company’s largest expenses after payroll, prompting leadership to question whether the cloud’s flexibility still made financial sense.

With most workloads being predictable, they sought a more cost-effective, controlled, and sustainable infrastructure solution.

Solution

EXSQ redefined our customer’s infrastructure ROI by challenging the ‘cloud-first’ status quo. A data-driven analysis revealed that 80% of their workloads were over-provisioned in the cloud, paying for scalability that wasn’t needed.

Leveraging our elite in-house DevOps talent and Tier 1 colocation partnerships, we architected a high-performance, private-cloud infrastructure. By investing $550k in NVMe-accelerated infrastructure, storage, and redundancy we swapped unpredictable cloud bills for a fixed, high-performance environment, slashing long-term overhead while supercharging their SaaS platform’s database and API performance. Annual operating costs were slashed from $2.4m to $306k including colocation, system administrators, monitoring, HADR, and a fully redundant configuration.

EXSQ delivered the changes through a phased, stable approach, migrating core databases and APIs first, then applications. This short-term hybrid mode validated performance and provided opportunities for optimizations, while downscaling the most costly pieces first.

Results

The transition had an immediate and lasting financial impact. Monthly hosting costs dropped from $200,000 to $25,500, with projected savings of $5.7 million over three years, an 80% reduction. Performance improved as well, with NVMe storage cutting database latency by 50%.

The company gained greater control, cost predictability, and improved security by moving to a private infrastructure. A fully functional disaster recovery site was also implemented, which had previously been too expensive to maintain in the cloud.

This shift shows that while cloud infrastructure suits startups and variable workloads, it can become inefficient for mature businesses with steady demand. Moving on-prem restored control and turned a major expense into a strategic advantage.

80%

Reduction in monthly costs

50%

Database query latency reduction

$5.7M

Projected 3-Year Savings

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match®, among others, JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.