Technomics

Menu Data, Extracted

A leading foodservice intelligence and market research organization that tracks menu offerings across thousands of restaurant brands to power competitive analysis, industry benchmarking, and trend forecasting. Their analysts process massive volumes of restaurant menus, from fast food chains to fine dining establishments, to extract structured menu intelligence used across the foodservice ecosystem.

What We Did

Data & AI

Industry

Foodservice/Market Research

Project

AI-powered menu extraction and intelligence platform

Objectives

The organization’s analysts were spending an enormous amount of time doing something that sounds simple but isn’t: reading restaurant menus and turning them into usable data. Before any analysis could happen, someone had to manually go through each menu, whether it was a PDF, a printed scan, an online ordering screenshot, or a multi-page file, and enter every item, price, description, category, and section into a centralized database by hand.

The problem is that restaurant menus are designed for diners, not data systems. They’re full of stylized fonts, multi-column layouts, embedded images, and structures that vary wildly from one concept to the next. Traditional OCR and parsing tools couldn’t handle that kind of complexity reliably, which meant the work kept falling back on people.

As the volume of incoming menus grew, the manual approach started to buckle under its own weight. A single complex menu could take hours to process, and with different analysts making different judgment calls on how to categorize and structure the data, consistency was a constant struggle.

The variety of menu types made things even harder. A wine list needs to capture region and vintage. A prix fixe menu has bundled pricing that doesn’t fit a standard item-by-item format. Kids menus, beverage catalogs, and online ordering layouts all follow their own logic. No single extraction approach could handle all of them well, and trying to force one anyway led to unreliable outputs.

The team needed a solution that could process menus at scale, handle the full range of formats and layouts they encounter, and produce consistent, structured data without requiring an analyst to review every line.

Solution

EX Squared built MenuVerse AI, an intelligent menu extraction platform that processes restaurant menus automatically and outputs clean, validated, analysis-ready data. The system integrates directly into the client’s existing Azure DevOps workflow, so it fits into how the team already operates:

  • Automated workflow triggering: When a verified menu ticket enters the queue, the system retrieves the attached files, merges multiple documents into a single processing stream, and kicks off extraction automatically. No manual document handling required.
  • Two-phase extraction: Rather than treating the whole menu as one block of text, the system first surveys the document to understand its structure, then processes each section individually using extraction logic tailored to that section type.
  • Section-specific schemas: Wine lists, beer menus, prix fixe structures, and kids menus each get processed with schemas built for that format, capturing the details that matter for each type and filtering out the noise.
  • Hybrid vision and OCR processing: The platform dynamically switches between OCR and vision-based AI interpretation depending on what the menu requires. This allows it to handle everything from fine dining layouts to low-quality scans to image-heavy online menus.
  • Schema validation and standardization: Every extracted item goes through a strict validation pipeline before it’s stored. Prices are normalized, text formatting is cleaned up, and schema consistency is enforced across the board.
  • Automated ticket management: The system updates Azure DevOps tickets automatically as processing progresses, and flags any issues with detailed diagnostics so the team always knows where things stand.

Results

The results were significant and showed up quickly. What had been one of the team’s most time-consuming operational workflows became largely hands-off, freeing analysts to focus on the work that actually requires human judgment. Across the board, the client saw:

  • Faster processing: Menus that used to take hours of manual work are now processed automatically in minutes.
  • Consistent outputs: Schema-driven extraction replaced individual analyst interpretation, which eliminated a major source of data inconsistency.
  • Scalable capacity: The client can handle significantly higher menu volumes without adding headcount.
  • Less manual entry: Standard menu formats now require little to no human intervention from intake to storage.
  • Better visibility: Automated ticket tracking gives the operations team real-time insight into processing status and makes it much easier to catch and diagnose issues early.

80%

Reduction in monthly costs

50%

Database query latency reduction

$5.7M

Projected 3-Year Savings

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Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match®, among others, JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.