• OUR CLIENT Kimberly-Clark
  • WHAT WE DID UX/UI Design
  • INDUSTRY Retail
  • PROJECT Online Community Launch

Transforming the Lives of Millions of Women

Kimberly-Clark Corporation is an American multinational personal care company that manufactures sanitary paper products and medical instruments.
Kimberly-Clark saw a wonderful opportunity to bring women experiencing bladder leakage to come together in a safe and secure online community where they could share deeply personal experiences, find help from physician inspired guidance and commiserate with others.

Objectives

Kimberly-Clark wanted wanted to bring a new digital product idea to the market. The idea was to create a safe space for women who buy their adult underwear products. Kimberly-Clark looked to EXSQ to help them architect and launch this online community, receiving rave reviews among the user community.

Solutions

Kimberly-Clark needed an easy-to-use system that provided a safe space for community.
Working in close collaboration with the teams at Kimberly-Clark spanning Products, IT, Security, Health, and more, EX Squared created and implemented the mobile application as well as architected the front and back end components to comply with Kimberly-Clark’s high standards for securing personal user information.

Results

At the time of the development of this case study the application was poised to be rolled out to early adopters.

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