• OUR CLIENT Lennar Homes
  • WHAT WE DID Sitecore
  • INDUSTRY Real Estate Development
  • PROJECT Deploy Sitcore (DXP)

A Multi-Channel Digital Experience for Home Buying

Lennar Homes, one of the largest home builders in the US, has been a long-time client of EX Squared.

Just as Lennar Homes has helped hundreds of thousands of families across America move into the next stage of life with a new home – EX Squared has moved Lennar into the next phase of digital evolution and created an outstanding 360 customer experience online.

Objectives

With such a diverse consumer base, understanding the home buyer’s digital journey is paramount. Lennar tasked EX Squared with making their digital experience of buying a home align with the superior experience and quality of buying a Lennar home.

EX Squared provided a competitive advantage in moving them into the next phase of digital transformation by creating a personalized and 360 customer experience.

Solutions

In order to deliver a truly outstanding customer service experience for Lennar, EX Squared had to develop a solution that included the following:

  • Full range of Sitecore services to ensure Lennar maximizes their Sitecore investment
  • Creation and launch of “myLennar” web portal to guide the home buyer through the entire shopping, buying, and ownership journey, including Android/iOS compatible versions
  • Integration of Lennar’s Siebel and Salesforce CRM platforms with website leads and activity for a full 360 view of the consumer
  • Synchronization with Lennar’s JD Edwards ERP to update product information across channels in real-time and provide its supply chain with the most accurate information for planning and delivery
  • Development of digital distribution methods to provide home sales information to over 50 other websites
  • Conversion of their entire digital experience to CDN architecture for faster load times and optimized digital experience delivery

Results

  • Implemented a full range of Sitecore services.
  • Created “myLennar,” a personalized, online experience.
  • Integrated CRM platforms for a 360 consumer view.
  • Synced web and ERP systems to share information across channels in real-time.
  • Developed digital distribution methods to provide home sales information to over 50 other websites.

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match® | The leading dating app for singles. Find better matches. among others JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

In addition, JW is a lecturer at Stanford's Hasso Plattner Institute of Design where he works with and mentors students in the art of creative thinking and design.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.

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