DESIGN LAUNCHPAD

A High-Impact Design Workshop For Turning Vision Into Action

In two high-impact days, we bring stakeholders together to define a bold, unified vision for your customer experience.

Show Me What It Takes To Bring My Idea To Market

Define Your North Star

Great design starts with a clear vision—a North Star that unites your entire company.

Design Launchpad is a focused, two-day strategy workshop crafted to align stakeholders around a shared understanding of your biggest customer challenges and opportunities.

By the end of the workshop, you’ll walk away with visual concepts that effectively communicate your North Star, along with a clear path for how to achieve it.

Why Design Launchpad?

Design Launchpad isn’t just a workshop, it’s your alignment accelerator.

This is your fast pass to breaking the cycle of misalignment and inertia.

We’ll help you identify the gaps that are holding you back and new capabilities you need to shore up to realize the vision.

In just days (not months), we’ll help you answer these key questions:

  1. How can I set an ambitious experience goal that inspires the entire company to rally around a unified vision?

  2. How can I define a bold yet authentic experience North Star that sets us apart in the market?

  3. What gaps within our organization could hinder our progress toward achieving our North Star?

  4. What new capabilities do we need to develop to reach our North Star?

  5. Where are the highest-impact areas we should invest in to maximize the customer experience?

Design Launchpad is more than just a cost-effective and proven program.

  • This is your fast pass to breaking the cycle of misalignment and inertia.

  • Design Launchpad helps your team identify key customer challenges, prioritize high-impact opportunities, and uncover the organizational gaps standing in your way.

  • You’ll leave with more than ideas, you’ll leave with direction. From future-state storyboards to a clear, actionable North Star, we turn insight into alignment and vision into momentum.

Example 2-Day Workshop

Activities

  • Review client provided insights, including customer research, competitors, and industry data to identify key problems
  • Map the full, end-to-end customer experience with input from all stakeholders
  • Identify gaps and opportunities in the journey
  • Prioritize the most valuable opportunities for improvement
  • Brainstorm future-state ideas through quick storyboards or concept sketches
  • Define a clear North Star vision to guide the overall user experience
  • (Optional) Establish principles that will guide the implementation of your North Star

Deliverables

  • A clear, bold, and authentic North Star statement that rallies the entire team around a shared vision
  • Discover opportunity areas for strategic investment to enhance the customer experience
  • Visual concepts or storyboards that bring the North Star to life and communicate the vision
  • Identify gaps that hinder the current experience
  • A roadmap of new capabilities needed to bring the vision to fruition
  • (Optional) Experience principles that serve as guideposts for employees to align with and realize the vision

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match® | The leading dating app for singles. Find better matches. among others JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

In addition, JW is a lecturer at Stanford's Hasso Plattner Institute of Design where he works with and mentors students in the art of creative thinking and design.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.

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