DESIGN LAUNCHPAD

A High-Impact Design Workshop For Turning Vision Into Action

In two high-impact days, we bring stakeholders together to define a bold, unified vision for your customer experience.

Show Me What It Takes To Bring My Idea To Market

Define Your North Star

Great design starts with a clear vision—a North Star that unites your entire company.

Design Launchpad is a focused, two-day strategy workshop crafted to align stakeholders around a shared understanding of your biggest customer challenges and opportunities.

By the end of the workshop, you’ll walk away with visual concepts that effectively communicate your North Star, along with a clear path for how to achieve it.

Why Design Launchpad?

Design Launchpad isn’t just a workshop, it’s your alignment accelerator.

This is your fast pass to breaking the cycle of misalignment and inertia.

We’ll help you identify the gaps that are holding you back and new capabilities you need to shore up to realize the vision.

In just days (not months), we’ll help you answer these key questions:

  1. How can I set an ambitious experience goal that inspires the entire company to rally around a unified vision?

  2. How can I define a bold yet authentic experience North Star that sets us apart in the market?

  3. What gaps within our organization could hinder our progress toward achieving our North Star?

  4. What new capabilities do we need to develop to reach our North Star?

  5. Where are the highest-impact areas we should invest in to maximize the customer experience?

Design Launchpad is more than just a cost-effective and proven program.

  • This is your fast pass to breaking the cycle of misalignment and inertia.
  • Design Launchpad helps your team identify key customer challenges, prioritize high-impact opportunities, and uncover the organizational gaps standing in your way.

  • You’ll leave with more than ideas, you’ll leave with direction. From future-state storyboards to a clear, actionable North Star, we turn insight into alignment and vision into momentum.

Example 2-Day Workshop

Activities

  • Review client provided insights, including customer research, competitors, and industry data to identify key problems
  • Map the full, end-to-end customer experience with input from all stakeholders
  • Identify gaps and opportunities in the journey
  • Prioritize the most valuable opportunities for improvement
  • Brainstorm future-state ideas through quick storyboards or concept sketches
  • Define a clear North Star vision to guide the overall user experience
  • (Optional) Establish principles that will guide the implementation of your North Star

Deliverables

  • A clear, bold, and authentic North Star statement that rallies the entire team around a shared vision
  • Discover opportunity areas for strategic investment to enhance the customer experience
  • Visual concepts or storyboards that bring the North Star to life and communicate the vision
  • Identify gaps that hinder the current experience
  • A roadmap of new capabilities needed to bring the vision to fruition
  • (Optional) Experience principles that serve as guideposts for employees to align with and realize the vision

Talk with us

Let us know how we can
help shape your future.