Ideation
Launchpad

A Strategy Workshop For Identifying Quick Business Wins

Show Me What It Takes To Bring My Idea To Market

Quickstart Your Ideas

Over the past 20 years, we’ve helped some of the world’s best known brands validate new ideas using proven methods to deliver the hard data they need before they invest in full scale product design and development. And we’re able to do this through one, simple process.

LaunchPad is a low-cost, collaborative program
that seeks to answer these important questions:

1

What’s it going to take to bring your product vision to reality?

2

How much would it cost to bring an Minimum Viable Product (MVP) to market?

3

How long will it take to bring an Minimum Viable Product (MVP) to market?

Why Launchpad?

Whether your business is a startup or a global enterprise, the decisions to launch a new digital product are hard and complex.

We created LaunchPad to break through the inertia of indecision. A recurring challenge among business leaders is the drawn-out, often tedious innovation cycle. These prolonged phases have, unfortunately, been the downfall of countless ideas and concepts.

Brilliant sparks of innovation have often been left in the shadows, or worse, abandoned altogether, due to overwhelming complexities and uncertainties.

Launchpad seeks to revolutionize this narrative.

By providing a clear, streamlined pathway, it ensures that ideas are not just nurtured but accelerated, bypassing traditional hurdles. With our program, visionary projects have a significantly higher chance to not only see the light of day but to truly dazzle and make their mark in the marketplace.

Launchpad is more than just a cost-effective and proven program.

Break through the inertia of indecision and validate new ideas, fast.

A carefully curated blueprint for business leadership seeking to determine the viability of their MVP.

Understand what it will take in terms of money, time and effort to bring your MVP to market. It’s that simple.

With Launchpad, you don’t just get a vague idea – you get tangible outcomes.

By providing a clear, streamlined pathway, it ensures that ideas are not just nurtured but accelerated, bypassing traditional hurdles.

Understand what it will take in terms of money, time and effort to bring your MVP to market.

Visionary projects have a significantly higher chance to not only see the light of day but to truly make their mark in the marketplace.

Example 2-Day Workshop

Activities

• Map the domain or focus area ecosystem
• Identify stakeholders
• Map processes & data
• Review CX pain-points & operational inefficiency reviews
• Brainstorm opportunities & solution applications
• Discuss technical, business, operational and cost of solutions

Deliverables

• Identify opportunities within your business
• Prioritized road map & action plan
• Feasibility & impact assessment
• Executive summary & presentation

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match®, among others, JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.

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