Givebacks
Designing and Delivering a Frictionless Fundraising Experience
Givebacks, a fast-growing platform supporting thousands of PTAs, PTOs, school districts, and booster clubs, partnered with EX Squared to bring a bold new product vision to life.
Industry
Education & Nonprofit Technology
Project
Product design, MVP development
Challenge
As Givebacks looked to innovate beyond traditional fundraising, they needed a team that could help them move quickly from concept to reality, building a clean, intuitive user experience that could scale across devices and use cases.
EX Squared became that partner, leading the initial design, prototyping, and implementation of the Givebacks mobile app and internet browser extension, setting the foundation for continued growth and in-house development.
Approach
Givebacks set out to create a new kind of fundraising experience for schools and families. The goal was to reduce friction in the donation process by enabling everyday purchases to trigger give-back donations, all within a simple mobile platform. But to achieve this, they needed:
A fast and collaborative design sprint to shape the vision and prototype user flows
A high-fidelity, intuitive mobile experience aligned with business goals and a browser mechanism to gain the widest audience possible
A development partner who could move quickly while integrating with a small internal team
A launch-ready application that could validate the concept and generate early traction
Solutions
EX Squared led a full-cycle engagement to design, build and launch the Givebacks mobile application and browser extension. The work was divided into three structured phases:
Design Sprint and Prototype Development
Givebacks, a fast-growing platform supporting thousands of PTAs, PTOs, school districts, and booster clubs, partnered with EX Squared to bring a bold new product vision to life.
Iteration and User Feedback Integration
Following user testing, EX Squared incorporated feedback to enhance usability and refine the overall experience. The team facilitated additional testing to ensure improvements were aligned with user expectations.
Development and Handoff
Once validated, the EX Squared team moved into development, packaging UI components into a design library and working with Givebacks’ internal development team to enable a smooth implementation.
Results
The collaboration between EX Squared and Givebacks resulted in:
A functional, user-tested MVP that brought the “Shop to Give” concept to life
Early traction and validation of a frictionless fundraising model for schools
Positive end-user feedback during testing and rollout
A smooth handoff of design and component libraries to Givebacks’ in-house team
A trusted partnership and successful delivery within time and budget expectations
"We were very impressed with EX Squared’s professionalism, quality insights, and work. The team helped us bring our vision to life with speed and clarity, and their process saved us countless hours in development."
Will Bowen
CEO, Givebacks
Talk With Us
Tell us what you're working on. We'll ask questions, then come back with a straight view on what's worth doing, including if the answer is not yet.
Prefer to start with a call?
Book A Call