Coca-Cola Case Study
Transforming 700,000+ Employees into Brand Ambassadors
Coca-Cola recognized the strength of its employee Ambassador Program and the impact it could have on the brand. However, employees are only effective if they have a simple way of becoming a brand ambassador. Coca-Cola turned to EX Squared to develop a solution that would streamline communication efforts and encourage active participation.
Industry
Food + Beverage
Project
Brand Ambassador Program
Challenge
Coca-Cola’s Ambassador Program lacked automation and interaction. Paper communication slowed deployment, hindered engagement, and impeded communications.
They were missing significant opportunities to harness the power of their global team.
They needed to:
• Improve efficiency of training.
• Provide a forum for display/POS improvement.
• Facilitate real-time communication for targeted objectives.
• Ensure ease of use to boost interaction and adoption of the program.
Results
The app’s convenience and ease of use increased buy-in from employees for Coca-Cola’s Ambassador Program, which resulted in better engagement and improved internal communication of essential POS and branding objectives across Coca-Cola’s global network.
Improved the speed of data generation & ease of information sharing.
Promoted greater adoption and involvement by employees.
Saved costs and eliminated error-prone paper processes.
Increased ability to conduct data collection in real time.
Enabled overall improvement in tracking of messaging in retail.
Increased the identification of Coca-Cola’s mission by employees.
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