Brookfield Case Study
Uniting Seven Brands Under ONE Experience
Brookfield Residential is a leading NorthAmerican new home builder and land developer with one goal: create the best places for homebuyers to call home. From the development of award-winning master-planned communities to the design and construction of premier homes and commercial properties, Brookfield is committed to curating an exceptional experience.
Industry
Real Estate
Project
One brand experience
400%
Overall Increase In Traffic
500%
Increase In Mobile Traffic
25%
Time Saved Onboarding Acquired Companies
Challenge
After acquiring several brands, Brookfield faced the challenge of integrating the marketing stack for each acquisition. Brookfield selected EX Squared to help consolidate their new acquisitions and their marketing stacks seamlessly, which included:
13 Business Regions
10 Websites
11 CRM Systems
7 Different CMS
Approach
Brookfield’s goal was to unite all of these together under a single digital experience.
They wanted to have control over the brand identity at the corporate level while giving each region flexibility in the marketing they needed to be successful. Because of our deep experience with many different technologies, EX Squared was the natural fit to help them achieve their goals.
Solutions
The EX Squared team began with a discovery to dig in and uncover Brookfield’s complete vision, both online and offline. EX Squared analyzed Brookfield’s technology stack and mapped the necessary integrations with key back-office solutions.
With a thorough understanding of their marketing strategy, EX Squared mapped these requirements across various Digital Experience Platforms and found the best fit for their business goals. Through discovery, planning, development, content loading, QA, and launch, EX Squared worked with Brookfield with an eye on satisfying both the corporate targets and also making the regions successful.
Results
Brand recognition and awareness increased as a result of streamlined access to corporate marketing materials.
Traffic increased as SEO-optimized URLs and content increased domain authority by 16 points.
A single site has enabled Brookfield to optimize their paid media spend. With a single URL, Brookfield isn’t competing against itself for paid ads.
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