Client Results

Lennar Homes

A 360° customer view across 50+ sites

Lennar Homes, one of the largest home builders in the US, has been a long-time client of EX Squared. Just as Lennar Homes has helped hundreds of thousands of families across America move into the next stage of life with a new home – EX Squared has moved Lennar into the next phase of digital evolution and created an outstanding 360 customer experience online.

Industry

Real Estate Development

Platform

Sitecore

Client since

Challenge

With such a diverse consumer base, understanding the home buyer's digital journey is paramount.

Lennar tasked EX Squared with making their digital experience of buying a home align with the superior experience and quality of buying a Lennar home. EX Squared provided a competitive advantage in moving them into the next phase of digital transformation by creating a personalized and 360 customer experience.

Solutions

In order to deliver a truly outstanding customer service experience for Lennar, EX Squared had to develop a solution that included the following:

Full range of Sitecore services to ensure Lennar maximizes their Sitecore investment

Creation and launch of “myLennar” web portal to guide the home buyer through the entire shopping, buying, and ownership journey, including Android/iOS compatible versions

Integration of Lennar’s Siebel and Salesforce CRM platforms with website leads and activity for a full 360 view of the consumer

Synchronization with Lennar’s JD Edwards ERP to update product information across channels in real-time and provide its supply chain with the most accurate information for planning and delivery.

Development of digital distribution methods to provide home sales information to over 50 other websites

Conversion of their entire digital experience to CDN architecture for faster load times and optimized digital experience delivery

Results

We transformed Lennar’s digital experience into a unified, customer-first platform that drives measurable impact. Buyers now get a personalized “myLennar” journey with accurate, real-time information across every touchpoint, reducing friction from search to sale.

Centralized data improves targeting and follow up, while automated distribution keeps listings consistent on more than 50 partner sites, expanding reach and improving lead quality. The result is faster updates, fewer errors, higher engagement, and a smoother path to conversion.

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